It started with a casual observation: “Have you noticed how the second ‘C’ in Coca-Cola looks like a smile?”
At first glance, you might shrug it off—just another case of overactive pattern-seeking. But then you look again. And suddenly, it’s impossible to unsee. That elegant curve in the second “C”—the one in “Cola”—does indeed arch like the gentle upturn of a contented grin. Once the idea takes hold, the entire logo seems to beam back at you: warm, inviting, almost alive.
This subtle detail has sparked fascination online, with many now describing the letterform as a quiet wink—a hidden gesture of friendliness embedded in one of the world’s most recognizable brands. But is this a brilliant piece of intentional design from over a century ago? Or is it a modern projection, shaped by our longing for meaning in familiar symbols?
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