Many people cannot tell the difference between these things, but it is very important.

Ouadie Rhabbouron

The Pepper Shaker Dilemma

The controversy began when McCormick quietly reduced the amount of pepper sold in one of its most popular containers. What once held approximately eight ounces of pepper now contains closer to six ounces, representing a reduction of about twenty five percent. Despite the smaller quantity, the external appearance of the container remained largely unchanged. Watkins argues that this redesign creates the illusion that McCormick is still offering the same amount of product as before, when in reality customers are receiving significantly less.